London Fashion Week 2017

Once again the streets of Lon­don will be filled with press, the most fash­ion­able, and world-famous design­ers for Lon­don Fash­ion week this Sep­tem­ber. Again tak­ing place in the BFC Show Space on the Strand, this years show will take place from the 14th — 19th Sep­tem­ber, in its new home for the sec­ond year run­ning. 

There will be col­lec­tions from both up-and-com­ing and estab­lish design­ers tak­ing to the run­way. The show plays host to more than just run­way shows, with this year many design­ers are exper­i­ment­ing with the ‘see now buy now prin­ci­ple’. Some are even part­ner­ing with com­pa­nies such as Ama­zon to allow shop­pers to buy the out­fits just one hour after the run­way show. This con­cept has devel­oped fol­low­ing large retail chains, such as Zara and Top Shop, copy­ing looks and styles from fash­ion shows before the brands are even able to sell them. 

You’ll be able to see the work of brands such as Jasper Con­ran, Burber­ry, Mar­garet How­ell, Cha­layan, and many more through­out the week. Don’t for­get to also enjoy the pre-show and post-show ‘fash­ion shows’ on the streets of Lon­don, as London’s finest dressed will be hit­ting the streets near the event in the hope of get­ting swept up by pho­tog­ra­phers and jour­nal­ism.

This year New Look has also offi­cial­ly part­nered with the event, join­ing forces with the British Fash­ion Coun­cil, to dis­play their own show and sup­port the fash­ion indus­try. For more infor­ma­tion about show sched­ules, tick­ets, and more, vis­it the Lon­don Fash­ion Week web­site here.