If shopping is your thing, London offers heaps of retail opportunity and essential English style. Here’s our guide to some of the best British Fashion brands, and a bit of history too.
|FORTNUM & MASON, Piccadilly, W1
Established in 1707 by William Fortnum and Hugh Mason, as a grocery store, Fortnum’s reputation was built on supplying high quality foods, which has endured through the centuries and granted them Royal Warrants. What was once a grocery store is today more of a department store, with fashion departments, restaurants and a celebrated tea shop. It’s definitely worth a visit to browse around the food halls and pick up essential English foods to take home.
|BURBERRY, Regent Street, W1
An iconic British luxury fashion brand since 1856. Founded by 21 year old Thomas Burberry, a former draper’s apprentice, the men and Womenswear fashions shout quality and style. A Burberry trench coat, with its instantly identifiable checked lining, has long been a favourite with celebrities, royalty and the wealthy, and remains a fashion must-have item and has long been a favourite with celebrities, royalty and the wealthy.
|PAUL SMITH, Notting Hill, W11
In 1970, aged 16, Paul Smith opened a tiny shop in his home town of Nottingham and went on to show his first menswear collection in Paris in 1976. Established as a pre-eminent British designer the fashion and shops reflect the character of Paul and his designs in their unmistakable Englishness. Each shop is a showcase for diverse and eccentric objects that complement the clothing collections. It’s worth having a browse round, even if you don’t intend to buy.
|J BARBOUR & SONS, 214 Piccadilly, W1
What was clothing for a country lifestyle has become a very much ‘town or anywhere’ wear. Founded by John Barbour in 1894, the company’s waxed-cotton jackets are so well known that a ‘Barbour jacket’ is the name that describes the style, regardless f the manufacturer.
|CATH KIDSTON, 180 Piccadilly, W1 (Flagship Store)
If you like the modern vintage style, you’ll love Cath Kidston – the colourful prints and designs for everyday, useful things: Homewares, bags, Womenswear and children’s fashion, have been much sought after since the first shop opened, near Notting Hill, in 1993. Today, the brand has over 65 stores in the UK and a growing store base worldwide.
|Jaeger, Regent Street, W1 (Flagship Store)
Founded in 1884, Jaeger as remained a firm favourite for British-made fashion at more affordable prices than Savile Row or high-end designers. The company’s flagship store opened in the 1930’s and has remained a firm favourite for British-made fashion and quality using natural fibres and continues to be a central part of London’s fashion scene.
|JACK WILLS, Carnaby Street, W1
The Jack Wills clothing brand launched in 1999 in Salcombe, Devon and was named after one of the co-founders’ grandparents. Targeting university students and using the slogan ‘University Outfitters’ it’s been a UK high street success story. Fifteen years later that ‘preppy’, college look, has become a fashion staple for British teenagers and is now marketed with the slogan ‘Fabulously British’.
|MULBERRY, Bond Street, W1
Founded in 1971, and famous for it’s high quality designer leather bags, Mulberry quickly established itself as a British lifestyle brand. Today, the range includes male and female fashions, leather accessories and footwear.